The Australian outdoor living market is becoming increasingly crowded, and simply relying on foot traffic or word-of-mouth isn’t enough to drive leads and sales anymore. No matter if you specialise in outdoor blinds, patios, pools, or outdoor furniture – getting noticed is no easy feat. Local SEO is a powerful tool that can transform your visibility, connecting your business with customers actively searching for your services. But what happens when you’ve saturated your immediate area? Expanding your local SEO to new locations could be the next logical step. While many businesses focus their local SEO efforts on their primary location, expanding your reach to neighbouring cities, towns, and regions is a strategic move. This targeted approach can open up new markets, increase brand visibility, and significantly boost your revenue.
As experts in digital marketing for outdoor living businesses, PurpleCow Digital Marketing helps companies like yours establish and grow their presence in multiple locations. We’ve designed proven strategies tailored to the unique needs of the outdoor lifestyle industry, enabling you to attract high-quality leads and maximise your return on marketing investment.
The Power of Local SEO
Think of local SEO as a digital version of putting your store on the map but with much greater reach. Unlike general SEO that casts a wide net, local SEO hones in on potential customers in a specific area, ensuring your business is the first name they see when searching for services like “outdoor blinds in Queensland” or “pool installers near Brisbane.
This strategy relies on a combination of tools and techniques, from optimising your Google Business Profile to using local keywords and earning customer reviews. For outdoor living businesses, it’s the secret to connecting with homeowners who want to transform their spaces but aren’t sure where to start.
Opening New Doors by Expanding Local SEO
Expanding your local SEO efforts into neighbouring towns or regions isn’t just about growing your customer base – it’s about staying competitive. If your outdoor blinds business is thriving in your current location, chances are there’s demand in nearby areas, too. Still, without a targeted local SEO strategy, you’re invisible to those customers.
Reaching into new locations comes with plenty of benefits. It increases your visibility in untapped markets, strengthens brand recognition, and positions you ahead of competitors who might still be focusing solely on their home turf. More importantly, it diversifies your revenue streams, making your business less reliant on a single area. Whether you’re targeting suburbs with new housing developments or affluent regions with higher demand for customised outdoor solutions, a well-executed local SEO plan ensures you’re always part of the conversation.
How to Build Local SEO Outside Your Core Location
Choosing the Right Locations
The first step in expanding your local SEO is identifying where to grow. This isn’t about guessing or chasing trends but making informed decisions based on data. Research is your foundation. Examine the demographics, income levels, and homeowner needs in the areas you’re considering. For example, if you sell outdoor blinds, explore areas where weather conditions make blinds essential or where newer housing developments may drive demand.
Competitor analysis is equally important. If a rival business is thriving in a nearby area but failing to connect with customers online, that’s an opportunity for you to step in. By understanding the local market dynamics, you can position your business as the go-to provider, creating a foothold before others catch on.
Expanding Your Google Business Reach
Your Google Business profile is often the key element of local SEO strategy, acting as your business’s digital storefront. When expanding into new locations, ensuring each area has a dedicated and optimised GB profile is essential.
For businesses with physical locations, this means creating individual profiles for each branch with accurate details like name, address, and phone number. For those serving multiple areas without storefronts, clearly defining your service zones ensures you show up in local searches. Of course, make sure that your NAP information (Name, Address, and Phone number) is consistent across all listings to build trust and avoid confusion. By adding photos, services, and location-specific updates, your GBP becomes a powerful tool that you can use to improve visibility and also build trust and credibility with potential customers.
Tailoring Your Online Presence for Every Community
To stand out in each target area, your website must feel locally relevant. Creating dedicated landing pages for each location allows you to tailor your content to the unique needs of that community. A page titled “Outdoor Blinds in Moreton Bay” might highlight products suited to the climate there or showcase testimonials from local customers.
Localising your website goes beyond inserting a town name. It’s about speaking directly to the audience in that region, addressing their specific challenges, and positioning your business as the solution. This approach not only improves your SEO rankings but also helps potential customers feel like you truly understand their needs.
Boosting Local SEO with Citations and Backlinks
Visibility in local searches isn’t just about your website. It’s about being mentioned in the right places, whether that’s local directories, industry listings, or news articles. These mentions, or citations, act as trust signals for search engines, reinforcing your business’s presence in the area.
Backlinks, which are links to your site from other reputable pages, play an equally vital role. Collaborating with local businesses, sponsoring community events, or earning features in regional publications can all boost your local SEO. For example, partnering with a landscaping company on a joint project could lead to mutual promotion, benefiting both businesses.
Building On and Offline Relationships through Social Media and Community Engagement
You may take social media for granted, but can serve as a great instrument for boosting local SEO. Platforms like Facebook and Instagram provide a direct way to connect with new communities, showcase your services, and build relationships. Posting about local events, sharing behind-the-scenes glimpses of your projects, or collaborating with local influencers can create a buzz that resonates with your target audience.
Engaging with the community doesn’t stop online. Sponsoring local events, participating in charity drives, or offering discounts to new neighbourhoods show that your business is invested in the area. This will certainly strengthen your local SEO efforts and also build goodwill that can translate into long-term customer loyalty.
Conclusion
Expanding your local SEO beyond your core location is an exciting opportunity to grow your outdoor living business. However, it’s a strategy that requires expertise, attention to detail, and consistent effort to get it right.
At PatioSEO, we specialise in helping outdoor living businesses like yours dominate their local markets. From building location-specific strategies to optimising Google profiles and creating engaging content, we’re your partners in achieving real, measurable results.
If you’re ready to attract more leads, increase your sales, and dominate new markets, we’re here to help. Contact PatioSEO today and watch your business thrive and break boundaries.
