For outdoor living businesses, showcasing the lifestyle behind the products is often just as important as the products themselves. Reels provide a dynamic way to bring those experiences to life, allowing you to show not just what you offer but how it transforms the way people live and relax in their own backyards. They can help you demonstrate the personality of your business, highlight your unique offerings, and expand your reach far beyond your existing followers. In this article, we’ll explore the importance of reels as a part of your marketing strategy and the best tools to create them in 2025, helping you stay ahead in the outdoor living industry.
How Reels Can Transform Your Outdoor Living Marketing
Just imagine your target audience scrolling through Instagram or Facebook and stumbling across a short, catchy video of your newest patio design or innovative outdoor blinds. Unlike static posts, reels have the power to grab attention instantly. These short-form videos, up to 90 seconds, are created with dynamic visuals, music, and effects that keep the audience hooked.
Outdoor living businesses are a perfect fit for visually rich content, such as before-and-after patio makeovers, customer testimonials set against a backdrop of sunset, or quick tips on how to choose the right blinds to complement an outdoor space. Better yet, reels are favoured by algorithms, with higher chances of showing up in users’ feeds and extending reach.
Getting Started: Best Tools to Create Reels in 2025
Creating professional, eye-catching reels doesn’t necessarily require a big budget or a production crew. Today’s tools make it easy for anyone to craft high-quality content that resonates with their audience. Let’s take a closer look at some of the best tools that outdoor living businesses can use to create impactful reels.
1. Canva: Streamline Your Designs
For outdoor living businesses that are just starting with reels, Canva is a perfect tool. Known for its user-friendly interface, Canva lets you create stunning visuals without needing a graphic design degree or even much experience in the field. Its Instagram Reel templates are particularly useful for crafting videos that reflect your brand’s aesthetic.
Meanwhile, with Canva Pro, you have access to more advanced features: custom colour palettes, animated elements, and a large music library. Want to showcase the installation process of outdoor blinds without being on camera? Create slides with text and animations, add music, and save them as a video.
2.InShot: Simple Yet Powerful Editing
InShot is your go-to tool when you need to edit video footage seamlessly. It is ideal for piecing together clips of patio installations or capturing the buzz of a summer garden event; with InShot, you will be able to trim, merge, and add effects in no time.
Its “Canvas” feature comes especially in handy in terms of perfect sizing to get the aspect ratio for an Instagram Reel. You are also able to add branded backgrounds, so your content is instantly recognisable.
3.CapCut: AI-Powered Precision
CapCut is another powerful instrument for video editing that makes the most of cutting-edge AI technology. A particularly handy feature is the possibility of auto-generating subtitles with the option of translating them into multiple languages to help outdoor living businesses reach a wide range of customers. By using CapCut features, you can easily document the journey of renovating a pool or create a time-lapse of a patio build, and in no time, have your reel ready, professional-looking, and polished.
4.Repurpose.io: Maximise Your Content’s Reach
The tools described above will help you create reels, but getting them in front of the right audience is a totally different story. Repurpose.io makes the work easier by sending your videos automatically to Instagram, TikTok, and Facebook. It is also time-saving since the tool can slice larger videos into neat, small pieces, which is great for reels.
5. Instagram Insights: Know What Works
Once your reels go live, you’ll need to keep track of their performance. Instagram features a built-in Insight tool that allows you to understand who is engaging with your content, what kind of videos work the best, and when your audience is most active. You can use that data to rethink your strategy, putting more emphasis on content that garners the most views, such as customer review showcases or quick tutorials.
Partner with Patio SEO for Success
Even with the best tools at your disposal, navigating the world of social media marketing can be overwhelming. That’s why you need a reliable and knowledgeable partner. As a digital marketing agency specialising in outdoor living businesses, Patio SEO knows how to turn reels into results.
We don’t just build brands; we build success stories. From creating social media strategies that drive engagement to optimising your website for local searches, our tried-and-testing systems are set up to deliver quality leads and measurable ROI. Be it creating that splash with their first reel or reaching the next level for your digital marketing, Patio SEO is always there to take care of our clients. Ready to transform your business? Let’s connect and make it happen.
